My rating: 2 of 5 stars
I know of at least one business entity that has embraced this particular flavor of Jim Jones’ favorite beverage and baptized its leadership team in full immersion. I kept hearing “I’m such an orange…” or “Blues will love this…” from lovely, young and naive acolytes who, to me, didn’t really have any idea what they were talking about, or how parochial they sounded. When I mentioned to one of the corporate leaders that it might be better to identify the personality types by name instead of arbitrary colors, well…I got a well-intentioned talking to about what color I was and that identifying colors would help me understand the people around me.
I read a lot on management, and have read a lot on and taken at gun point quadrant “theories” (i.e., Myers-Briggs, Wilbur), and color theories (one developed by a local psychologist that administered a year-long management program I was in). This is a repackaging of so much pop psychology. And sadly disappointing. I’m not sure even someone like Gladwell would buy it. But I will be kind. Continue reading